Liquid Gold - Marketing Bottled Water

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How nature sells:
The Foods that Make Billions

The Foods that Make Billions is a series looking at how big business feeds us. Starting with a look at the bottled water industry, moving through cereals and finally looking at yoghurt, these three episodes explore the history of how these simple commodities have become staple products, part of the global diet.

Liquid Gold looks at the competitive dynamics between two of the global leaders in the bottled water marketplace: Nestle and Danone. Episode one unpacks the brand philosophy and big business strategy behind these big hitters in the industry. But why would you buy something that you could get for free from the tap? This documentary looks at the marketing and advertising strategies used by big business to create demand that results in the distribution of millions of bottles of water around the world.