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Thread: Pet Foods Ingredients Revealed

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    Pet Foods Ingredients Revealed

    he following list of pet food ingredients and ratings was created by a cooperative effort between pet food formulator Dr. Lisa Newman, ND, Ph.D. (Welcome to Azmira), Mike Adams (Health Ranger Homepage) and the non-profit Consumer Wellness Center (ConsumerWellnessCenter.org). Mike Adams and the CWC analyzed the ingredients of 448 popular pet food products sold in the United States and organized them by frequency. Dr. Newman then provided a nutritional analysis and comment for each ingredient.

    We then organized this information into four reference lists:

    1) Pet food ingredients by rating (from 5 stars down to 1 star, with 5 stars indicating the best quality ingredients).

    2) Pet food ingredients by frequency (sorted by how frequently they appear in pet food products, from 96% down to 1%).

    3) Pet food ingredients listed alphabetically (to make it easier for you to reference an ingredient you're curious about).

    4) Worst pet food ingredients (which lists all the 1-star ingredients, indicating lowest quality).

    Why nutrition matters for your pets
    Welcome to the pet food ingredient lists created by a cooperative effort between pet food formulator Dr. Lisa Newman, ND, Ph.D. (Welcome to Azmira), Mike Adams (Health Ranger Homepage) and the non-profit Consumer Wellness Center (ConsumerWellnessCenter.org). Mike Adams and the CWC analyzed the ingredients of 448 pet food products, then organized them by frequency. Dr. Newman then provided a nutritional analysis for each ingredient.

    As you view these lists, keep in mind that most popular pet food products are made with extremely poor quality ingredients. As recent pet food scares have clearly demonstrated, pet food is a dumping ground for meat byproducts unfit for human consumption. Even many so-called "natural" or "premium" pet food products are made with ingredients of dubious quality. The pet food industry, by and large, is driven solely by profit, and most pet food manufacturers source the cheapest possible ingredients to put into their products, regardless of the detrimental health consequences on pets. The huge rise in diabetes and cancer in dogs and cats over the last two decades, for example, is almost entirely due to the toxic ingredients commonly used in pet food and pet treats.

    Our purpose in sharing this information with the public is to help consumers choose better-quality pet food products and avoid low-quality products. We do this because we care about the welfare of animals, and we believe that nutrition plays a predominant role in determining the health outcome of any pet (or human, for that matter). Here are some action steps you can take to protect the health of your pets:


    Action steps
    1) Use these lists to analyze the quality of the ingredients in the pet food you're currently feeding your pets. The first five ingredients listed on any pet food product make up the bulk of the product, so check those first. If you find that these first five ingredients are not high quality ingredients, consider switching to a higer-quality brand of pet food.

    2) When shopping for pet food, read ingredients labels and cross-reference them with the lists presented here so that you know which ingredients are truly high-quality vs. those that are not.

    3) Do not be fooled by claims of "natural" or "whole some" on pet food product packaging. Virtually any pet food product can claim to be "natural," even ones that use synthetic petro chemicals that cause cancer. There is virtually no effective regulation of pet food health claims, and pet food manufacturers have learned that making "natural" claims sells more food, even if the food is largely made from dubious ingredients and chemical additives.

    4) Watch out for artificial coloring and chemical additives in pet treats. Virtually all pet treats use petrochemical coloring to enhance the visual appeal of their products in order to make them more attractive to the humans who buy them. Such colors, however, are potentially carcinogenic to pets and should always be avoided (read labels and avoid artificial colors like Red 40 or Yellow 2).

    5) Never buy pet food in a big-box store, grocery store or convenience stores. These retail outlets typically offer the worst pet food products available today. Only health food stores, natural stores and online retailers offer healthy pet food. (Even pet specialty stores typically only sell junk pet food. Do not trust the health claims on popular pet food products.)

    6) Finally, always augments packaged pet food with real food that you make in your kitchen. The best pet food is the food that you make, using fresh, quality ingredients. Even the best pet food in the world is not a substitute for home-prepared meals for your pets. Avoid feeding your pets refined grains, sugars or other high-glycemic index foods. Stick with fresh meats, vegetables and super food supplements like Kelp or microalgae (spirulina, blue-green algae, etc.)
    Pet food ingredients listed by best to worst (part 1 of 2)
    The following list of pet food ingredients and ratings was created by a cooperative effort between pet food formulator Dr. Lisa Newman, ND, Ph.D. (Welcome to Azmira), Mike Adams (Health Ranger Homepage) and the non-profit Consumer Wellness Center (ConsumerWellnessCenter.org). Mike Adams and the CWC analyzed the ingredients of 448 popular pet food products sold in the United States and organized them by frequency. Dr. Newman then provided a nutritional analysis and comment for each ingredient.

    carrots (5 stars) found in 12% of pet food products analyzed
    Natural source of beta carotene (precursor to Vitamin A needed for immune function), excellent fiber.

    cracked pearled barley (5 stars) found in 3% of pet food products analyzed
    A nutritive, wonderful grain.

    cracked barley (5 stars) found in 2% of pet food products analyzed
    A nutritive, wonderful grain.

    garlic oil (5 stars) found in 6% of pet food products analyzed
    Excellent antioxidant, antibiotic.

    lamb stock (5 stars) found in 2% of pet food products analyzed
    More Nutritious than simple water used for processing can foods, dry flavors in food.

    copper proteinate (5 stars) found in 23% of pet food products analyzed
    Best source of copper used, aids in bone formation, iron absorption, protein metabolism, bone formation

    ground whole grain sorghum (5 stars) found in 9% of pet food products analyzed
    Cousin to millet, very nutritive grain, alkalizing to the body, easy to digest.

    ground whole grain corn (5 stars) found in 6% of pet food products analyzed
    Contains all nutrients / or corn protein.

    cobalt proteinate (source of Chelated Cobalt) (5 stars) found in 3% of pet food products analyzed
    Excellent source of cobalt, improves use, needed for B12 synthesis.

    Rosemary extract and Citric acid (5 stars) found in 1% of pet food products analyzed
    Natural preservatives - Citric acid is Vitamin C.

    Venison meal (5 stars) found in 1% of pet food products analyzed
    Excellent alternative to standard meats, in concentrated form for more protein pound for pound.

    chicken broth (5 stars) found in 17% of pet food products analyzed
    Source of flavor, excellent if used instead of plain water for processing food can.

    Peas (5 stars) found in 7% of pet food products analyzed
    Excellent source of protein / carbohydrates / fiber.

    canola oil (preserved with mixed tocopherol) (5 stars) found in 1% of pet food products analyzed
    Excellent source of fat for energy, high in omega-3 fatty acids, natural Vitamin E preservative.

    canola oil (5 stars) found in 5% of pet food products analyzed
    Excellent source of fat for energy and healthy coat contains 10% omega 3 fatty acids and half the saturated fat found in other vegetable oils commonly used in pet food.

    calcium ascorbate (5 stars) found in 3% of pet food products analyzed
    Buffered source of Vitamin C.

    garlic extract (5 stars) found in 1% of pet food products analyzed
    Concentrated form has more health benefits unless listed at bottom of label which indicates a token use.

    borage oil (5 stars) found in 1% of pet food products analyzed
    Excellent source of Omega-3 fatty acids.

    trace minerals (zinc proteinate) (5 stars) found in 1% of pet food products analyzed
    Best form of zinc, protects against cell damage and stimulates immune system, but indicates lack of well-rounded supplementation.

    turkey broth (5 stars) found in 3% of pet food products analyzed
    Used instead of plain water for processing, more nutritional, enhancing flavor in dry foods.

    beef meal (5 stars) found in 1% of pet food products analyzed
    Dehydrated whole muscle meat, packs more protein pound for pound.

    beef broth (5 stars) found in 6% of pet food products analyzed
    Used instead of plain water in can foods or flavors as in dry foods.

    chicken meal (5 stars) found in 17% of pet food products analyzed
    Concentrated chicken meat, more protein since water weight has been removed. Excellent source of protein for cats, good source for dogs.

    mixed tocopherol (a natural source of vitamin E) (5 stars) found in 1% of pet food products analyzed
    Superior source of natural Vitamin E oils.

    Lamb broth (5 stars) found in 4% of pet food products analyzed
    Used instead of plain water in can foods, as flavors in dry foods.

    Lamb meal (5 stars) found in 10% of pet food products analyzed
    Excellent protein source, concentrated-more protein for the money. Less likely to cause allergies, easy to digest.

    Lecithin (5 stars) found in 7% of pet food products analyzed
    A natural antioxidant, very beneficial.

    dried cities (5 stars) found in 2% of pet food products analyzed
    Source of protein / carbohydrates / fiber.

    mackerel (5 stars) found in 1% of pet food products analyzed
    Good source of cold water fish, high in fatty acids.

    iron proteinate (5 stars) found in 6% of pet food products analyzed
    Excellent, most expensive source of iron needed for red blood cell reproduction.

    manganese proteinate (5 stars) found in 13% of pet food products analyzed
    Best source of manganese, necessary to development of strong bones and Activators enzyme, enhances immune system.

    manga nous proteinate (5 stars) found in 1% of pet food products analyzed
    Excellent source of manganese, nourishes the nerves and brain. Supports immune and enzyme functions.

    dried garlic (5 stars) found in 1% of pet food products analyzed
    Excellent antioxidant, antibiotic, flea and tick repellent if listed high on the label.

    flax seed (5 stars) found in 8% of pet food products analyzed
    Whole seeds provide best omega-3 fatty acids and nutritive fiber.

    menhaden fish oil (5 stars) found in 3% of pet food products analyzed
    Excellent source of fatty acids.

    dehydrated carrots (5 stars) found in 1% of pet food products analyzed
    Provides good source of nutritional fiber.

    herring oil (5 stars) found in 2% of pet food products analyzed
    Excellent source of fatty acids.

    halibut (5 stars) found in 1% of pet food products analyzed
    Excellent source of protein, fatty acids.

    OAT BRAN (5 stars) found in 2% of pet food products analyzed
    AIDS stool regulation, nutritive fiber.

    OAT Groats (5 stars) found in 1% of pet food products analyzed
    Oats are very beneficial grains, Groats simply has fibrous outer shell off.

    OAT meal (5 stars) found in 10% of pet food products analyzed
    Crushed OAT Groats, nutritive fiber, good for colon health, balances body's pH, aids colon health.

    ocean fish (5 stars) found in 1% of pet food products analyzed
    Quality cold water fish, Highly Nutritious, high in fatty acids.

    ocean white fish (5 stars) found in 1% of pet food products analyzed
    Excellent source of protein, fatty acids.

    dried carrots (5 stars) found in 4% of pet food products analyzed
    Good source of fiber and nutrients.

    dried apples (5 stars) found in 1% of pet food products analyzed
    Provides good source of nutritional fiber.

    ground whole grain barley (5 stars) found in 4% of pet food products analyzed
    Excellent source of nutrients and dietary fiber is low gluten grain, non-allergenic.

    menhaden fish meal (5 stars) found in 2% of pet food products analyzed
    Excellent source of fish, highly concentrated source of protein and good source of fatty acids ..

    ground whole wheat (5 stars) found in 1% of pet food products analyzed
    Is whole ground, very nutritive grain, source of protein, dietary fiber.

    zinc proteinate (5 stars) found in 13% of pet food products analyzed
    Best source of zinc, protects against free radicals, essential to insulin formation and immune function.

    whole sweet potatoes (5 stars) found in 3% of pet food products analyzed
    Nutritive carbohydrates, natural sugars promote energy not hyper activity.

    whole ground brown rice (5 stars) found in 3% of pet food products analyzed
    Is whole ground, very nutritive grain, source of protein, dietary fiber.

    whole ground Oats (5 stars) found in 1% of pet food products analyzed
    Excellent grain source, easy on the Digestive tract.

    Whole brown rice (5 stars) found in 1% of pet food products analyzed
    Whole grain, nutritive.

    garlic powder (5 stars) found in 4% of pet food products analyzed
    Excellent antioxidant and antibiotic, more concentrated than plain garlic.

    alpha-lipoic acid (5 stars) found in 1% of pet food products analyzed
    Added for healthy skin and coat.

    whole ground barley (5 stars) found in 4% of pet food products analyzed
    Excellent source of nutrients and dietary fiber, is low gluten grain, non-allergenic source of protein.

    Rosemary extract (5 stars) found in 22% of pet food products analyzed
    Natural preservative, concentrated.

    whole carrots (5 stars) found in 3% of pet food products analyzed
    Good source of beta carotene, fiber and nutrients.

    Catfish meal (4 stars) found in 1% of pet food products analyzed
    Good source of protein, fatty acids, but some of the natural oils are lost.

    Catfish (4 stars) found in 1% of pet food products analyzed
    Good source of protein, fatty acids.

    dehydrated alfalfa meal (4 stars) found in 1% of pet food products analyzed
    Excellent source of chlorophyll.

    alfalfa concentrate powder (4 stars) found in 1% of pet food products analyzed
    Excellent source of chlorophyll.

    sun-cured meal alfafa (4 stars) found in 1% of pet food products analyzed
    Alfalfa meal provides chlorophyll but sun-cured "a bit gimmicky.

    iron amino acid chelate (4 stars) found in 5% of pet food products analyzed
    Better source of iron, improves use, needed for red blood cell production.

    white fish (4 stars) found in 3% of pet food products analyzed
    Alternative source of protein.

    cod (4 stars) found in 4% of pet food products analyzed
    Good protein alternative.

    white fish (4 stars) found in 1% of pet food products analyzed
    Good alternative to standard meats.

    whole wheat (4 stars) found in 1% of pet food products analyzed
    Nutritionally complete grain, good source of protein grain but often suspected to cause allergies.

    copper amino acid chelate (4 stars) found in 5% of pet food products analyzed
    Better source of copper, improves use, needed for iron absorption, bone formation, protein metabolism and Blood Clotting.

    cobalt amino acid chelate (4 stars) found in 5% of pet food products analyzed
    Better source of cobalt, improves use, needed for B12 synthesis.

    Citric Acid and Rosemary (4 stars) found in 1% of pet food products analyzed
    Natural preservatives although Citric acid (Vitamin C) can be harsh on Digestive tract.

    chicken liver, fresh (4 stars) found in 1% of pet food products analyzed
    Indicates better quality, but can be misleading.

    chicken stock (4 stars) found in 1% of pet food products analyzed
    Better than plain water used for processing canned foods or dry foods flavor.

    Oats (4 stars) found in 1% of pet food products analyzed
    Good source of fiber and energy but not whole ground for full nutritional value.

    chicory extract (4 stars) found in 3% of pet food products analyzed
    Concentrated source of innulin, a prebiotic, gimmicky but more effective than plain root or powders.

    chicken fat (naturally preserved with mixed tocopherol) (4 stars) found in 19% of pet food products analyzed
    Good source of energy and flavor, preserved with Vitamin E, but dogs do better with vegetable and fish oils.

    shrimp (4 stars) found in 2% of pet food products analyzed
    Good source of protein.

    Rosemary (4 stars) found in 1% of pet food products analyzed
    Natural preservative.

    ocean fish meal (4 stars) found in 1% of pet food products analyzed
    Concentrated cold water fish, Highly Nutritious, may have expressed oils leaving it lower in fatty acids.

    Folic acid supplement (4 stars) found in 1% of pet food products analyzed
    Standard source, needed for building blood and DNA synthesis.

    preserved with mixed tocopherol (4 stars) found in 1% of pet food products analyzed
    Natural Vitamin E preservative.

    Citric Acid and Rosemary extract (4 stars) found in 1% of pet food products analyzed
    Common natural preservatives.

    herring meal (4 stars) found in 2% of pet food products analyzed
    Excellent source of protein, poor source of fatty acids as oil is pressed out of fish meal to make.

    sage (4 stars) found in 5% of pet food products analyzed
    Natural preservative.

    green beans (4 stars) found in 1% of pet food products analyzed
    Good source of fiber and nutrients.

    alfalfa nutrient concentrate (4 stars) found in 1% of pet food products analyzed
    Good source of chlorophyll, protein and nutrients.

    chicken fat (4 stars) found in 1% of pet food products analyzed
    Good source of energy for cats, dogs do best on oils rather than animal fat.

    Venison stock (4 stars) found in 1% of pet food products analyzed
    Better than plain water for processing in can foods, dry flavor additive in foods.

    Venison (4 stars) found in 1% of pet food products analyzed
    Good alternative to standard meats.

    duck (4 stars) found in 1% of pet food products analyzed
    Good alternative protein source, less heavy in water weight than chicken.

    veal broth (4 stars) found in 1% of pet food products analyzed
    Better than simple water for processing in can, used as flavor in dry foods.

    turkey stock (4 stars) found in 1% of pet food products analyzed
    Better than simple water for processing in can, used as flavor in dry foods.

    beta carotene (4 stars) found in 23% of pet food products analyzed
    Source of Vitamin A precursor, AIDS immune response, allergy control, slows aging.

    dried Kelp meal (4 stars) found in 1% of pet food products analyzed
    Good source of iodine for thyroid function and chlorophyll.

    ground whole wheat (4 stars) found in 3% of pet food products analyzed
    Whole ground is excellent, but not considered the best grain choice for dogs.

    manganese sulfate (4 stars) found in 37% of pet food products analyzed
    Better source, manganese is necessary to development of strong bones and Activators enzyme, enhances immune system.

    Venison meat (4 stars) found in 1% of pet food products analyzed
    Good alternative to standard meats.

    ground whole cities (4 stars) found in 1% of pet food products analyzed
    Good source of fiber and nutrients.

    tuna (4 stars) found in 4% of pet food products analyzed
    Good source of protein and fatty acids.

    pea fiber (4 stars) found in 1% of pet food products analyzed
    Good source of fiber Nutritious.

    pearled barley (4 stars) found in 3% of pet food products analyzed
    Not whole ground, less nutritive but a wonderful grain, low gluten and flavorful.

    rabbit (4 stars) found in 1% of pet food products analyzed
    Good alternative meat source.

    copper amino acid complex (source of Chelated Copper) (4 stars) found in 5% of pet food products analyzed
    Better source of copper, improves use, needed for iron absorption, bone formation, protein metabolism, blood Clotting.

    white fish meal (4 stars) found in 1% of pet food products analyzed
    Good alternative to standard meat in concentrated form for more protein, can have expressed oils.

    manganese amino acid chelate (4 stars) found in 10% of pet food products analyzed
    Better source of manganese necessary to development of strong bones and Activators enzyme, enhances immune system.

    pea protein (4 stars) found in 1% of pet food products analyzed
    Good source of vegetable protein.

    rabbit stock (4 stars) found in 1% of pet food products analyzed
    Better than plain water for processing in can food.

    ginger extract (4 stars) found in 1% of pet food products analyzed
    Good for digestion if listed high on label, if not, gimmicky.

    potassium amino acid complex (source of Chelated Potassium) (4 stars) found in 3% of pet food products analyzed
    Better source of potassium, balances acid / alkaline balance.

    eggs (4 stars) found in 4% of pet food products analyzed
    Good source of protein, free of shell.

    garlic (4 stars) found in 5% of pet food products analyzed
    Good antioxidant, antibiotic. IS SAFE TO USE!

    yucca schidigera extract (4 stars) found in 3% of pet food products analyzed
    Used to reduce stool Odor, concentrated.

    zinc amino acid chelate (4 stars) found in 5% of pet food products analyzed
    Better source of zinc, improves use, protects against free radicals, essential to insulin formation and immune function.

    postassium sorbates (a preservative) (3 stars) found in 1% of pet food products analyzed
    Mineral-based mold inhibitor.

    potassium citrate (3 stars) found in 2% of pet food products analyzed
    Source of Potassium.

    asparagus (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    Gelatin (3 stars) found in 1% of pet food products analyzed
    Filler / binder in can food.

    dried cheese (3 stars) found in 1% of pet food products analyzed
    Gimmicky, poor quality used.

    potassium chloride (3 stars) found in 86% of pet food products analyzed
    Standard source of potassium, balances acid / alkaline levels.

    dried cheddar cheese (3 stars) found in 1% of pet food products analyzed
    Gimmicky, poor quality used.

    Pantothenate (3 stars) found in 1% of pet food products analyzed
    Vitamin B complex factor, AIDS nervous system and Adrenal GLANDS.

    DL-methionine (3 stars) found in 34% of pet food products analyzed
    Standard source of methionine, supports healthy skin and nails, liver activity and immune health.

    peppers (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    Parsley (3 stars) found in 7% of pet food products analyzed
    Gimmicky, a natural deodorizer.

    Parsley flakes (3 stars) found in 1% of pet food products analyzed
    Gimmick, not enough used for therapeutic response.

    dried bacillus licheniformis fermentation extract (3 stars) found in 3% of pet food products analyzed
    Probiotic gimmicky to aid digestion, not enough to help and can not stand up to heat processing.

    Parsley oil (3 stars) found in 1% of pet food products analyzed
    Natural deodorizer, gimmicky.

    Parsley powder (3 stars) found in 1% of pet food products analyzed
    Natural deodorizer, gimmicky.

    dried Bacillus subtilis fermentation extract (3 stars) found in 3% of pet food products analyzed
    Probiotic gimmicky to aid digestion, not enough to help and can not stand up to heat processing.

    dried butter milk (3 stars) found in 2% of pet food products analyzed
    Gimmick.

    dried blueberries (3 stars) found in 1% of pet food products analyzed
    Gimmick, not enough is used for therapeutic response.

    paprika oleoresin (3 stars) found in 2% of pet food products analyzed
    Natural red colorants.

    lettuce (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    yellow zucchini (3 stars) found in 1% of pet food products analyzed
    Usually a gimmick, unless listed high up on the label.

    manganese oxide (3 stars) found in 1% of pet food products analyzed
    Standard source of manganese, nourishes the brain and nervous system, aids in fat and sugar metabolism.

    managanous sulfate (3 stars) found in 2% of pet food products analyzed
    Good source of manganese.

    yucca schidigera (3 stars) found in 3% of pet food products analyzed
    Used for stool Odor control.

    malt extract (3 stars) found in 1% of pet food products analyzed
    Flavor additive, sweet one.

    dried red pepper (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    dried Parsley flakes (3 stars) found in 2% of pet food products analyzed
    Usually a gimmick, used as deodorant.

    L-tryptophan (3 stars) found in 3% of pet food products analyzed
    Gimmicky amino acid, not enough to help and can not stand up well to heat processing.

    Locust bean gum (3 stars) found in 1% of pet food products analyzed
    Non-nutritive binder / filler in can foods.

    dried Spinach (3 stars) found in 2% of pet food products analyzed
    Most nutrition lost in drying / gimmicky.

    natural chicken flavor (3 stars) found in 14% of pet food products analyzed
    Gimmicky. Designated as natural, seems better than plain chicken flavor but it's the same. Unless noted as artificial it's all "natural" regardless of quality.

    dried tomato pomace (3 stars) found in 3% of pet food products analyzed
    Gimmicky filler ingredient, not enough nutrients to help and can not stand up to heat processing.

    manga nous sulfate (3 stars) found in 10% of pet food products analyzed
    Standard source of manganese necessary to development of strong bones and Activators enzyme, enhances immune system.

    Lentil (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    zinc amino acid complex (3 stars) found in 5% of pet food products analyzed
    Good source of zinc, protects against free radicals, essential to insulin formation and immune function.

    Lactobacillus acidophilus (3 stars) found in 3% of pet food products analyzed
    Probiotic gimmicky to aid digestion, not enough to help and can not stand up to heat processing.

    dried yam (3 stars) found in 1% of pet food products analyzed
    Nutritive fiber, less sugar than Beets. Can indicate poor animal feed quality.

    egg noodles (3 stars) found in 1% of pet food products analyzed
    Gimmicky source of carbohydrates.

    zinc sulfate (3 stars) found in 32% of pet food products analyzed
    Standard source of zinc, protects against free radicals, essential to insulin formation and immune function.

    A & D3 supplements (3 stars) found in 4% of pet food products analyzed
    Standard Vitamin A and D3 supplements, needed for immune function, eye sight and calcium absorption.

    zinc oxide (3 stars) found in 54% of pet food products analyzed
    Standard source of zinc, protects against free radicals, essential to insulin formation and immune function.

    lamb fat (3 stars) found in 2% of pet food products analyzed
    Source of energy.

    Enterococcus faecium (3 stars) found in 3% of pet food products analyzed
    Probiotic gimmicky to aid digestion, not enough to help and can not stand up to heat processing.

    ferrous sulfate (3 stars) found in 74% of pet food products analyzed
    Standard source of iron, promotes oxygen-rich blood, immune support.

    dried sweet potato (3 stars) found in 1% of pet food products analyzed
    Good source of carbohydrates and fiber, less sugar than Beets. Can indicate poor feed quality.

    dried cranberries (3 stars) found in 1% of pet food products analyzed
    Gimmicky, too little is used for therapeutic response in urinary tract.

    whole wheat flour (3 stars) found in 1% of pet food products analyzed
    Whole ground wheat grain, but more Nutritious flour is too processed.

    dried cheese powder (3 stars) found in 1% of pet food products analyzed
    Gimmicky flavor.

    Niacin Supplement (3 stars) found in 12% of pet food products analyzed
    Standard source, promotes proper digestion, energy production and healthy skin and nerves.

    Niacin & ferrous sulfate (3 stars) found in 1% of pet food products analyzed
    Standard Niacin and iron supplements.

    Niacin (3 stars) found in 69% of pet food products analyzed
    Standard source, promotes proper digestion, healthy skin and nerves.

    natural smoke flavor (3 stars) found in 2% of pet food products analyzed
    Gimmick.

    natural poultry flavor (3 stars) found in 3% of pet food products analyzed
    Non-descriptive source, usually cheaper to use but still "natural".

    natural flavor (3 stars) found in 32% of pet food products analyzed
    Standard flavor ingredient. Ask the manufacturer.

    natural color (3 stars) found in 2% of pet food products analyzed
    Harm Less additive, non-nutritive.

    potassium iodide (3 stars) found in 54% of pet food products analyzed
    Standard source of potassium, balances acid / alkaline levels.

    Cartilage dried chicken (3 stars) found in 1% of pet food products analyzed
    Gimmicky source of glucosamine, not enough used for therapeutic benefits.

    manga nous oxide (3 stars) found in 40% of pet food products analyzed
    Standard source, manganese is necessary to development of strong bones and Activators enzyme, enhances immune system.

    chickory dried root (3 stars) found in 3% of pet food products analyzed
    Source of inulin, a prebiotic, gimmicky, not enough used for therapeutic benefit.

    yellow squash (3 stars) found in 2% of pet food products analyzed
    Usually a gimmick, unless listed high up on the label.

    inositol (3 stars) found in 26% of pet food products analyzed
    Standard source, non-vitamin B-Complex metabolizes blood fats.

    mineral supplements (zinc sulfate) (3 stars) found in 1% of pet food products analyzed
    Standard source of zinc, but indicates poorly represented profile.

    milk (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    menadione sodium BISULFITE complex (3 stars) found in 35% of pet food products analyzed
    Standard source of Vitamin K activity, necessary for blood Clotting, as anti-AIDS Parasitic for intestinal worms.

    iron amino acid complex (source of Chelated Iron) (3 stars) found in 5% of pet food products analyzed
    Good source of iron needed for red blood cell production.

    alfalfa (3 stars) found in 3% of pet food products analyzed
    Source of chlorophyll, dietary fiber.

    dried ginger (3 stars) found in 1% of pet food products analyzed
    Promotes digestion if listed high enough on label, if not - gimmicky.

    Marigold meal (source of lutein *) (3 stars) found in 1% of pet food products analyzed
    Gimmick, not enough can be used in a food (too costly) for therapeutic benefits.

    Marigold extract (source of lutein) (3 stars) found in 3% of pet food products analyzed
    Gimmicky supplement, not enough to help, often listed near end of label.

    dried Kelp (source of iodine) (3 stars) found in 8% of pet food products analyzed
    Industry standard source of iodine.

    OAT fiber (3 stars) found in 3% of pet food products analyzed
    Non-nutritive filler.

    wild rice (3 stars) found in 1% of pet food products analyzed
    Gimmicky, but more than Nutritious white.

    fructooligosaccharides (3 stars) found in 8% of pet food products analyzed
    Mostly used as gimmick, prebiotic to aid digestion.

    Thyme (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    thiamine mononitrate (source of vitamin B1) (3 stars) found in 1% of pet food products analyzed
    Standard source of B1, needed for healthy nervous system and mental attitude.

    thiamine mononitrate (3 stars) found in 93% of pet food products analyzed
    Standard source of B-1, effects nervous system and mental attitude.

    thiamine (3 stars) found in 2% of pet food products analyzed
    Standard vitamin B-1, effects nervous system and mental attitude.

    green tea (3 stars) found in 1% of pet food products analyzed
    Gimmicky, not enough used for therapeutic response unless listed higher on label.

    barley grass (3 stars) found in 3% of pet food products analyzed
    Gimmicky dietary additive for "greens," not enough used for nutritional benefits unless listed high on the label.

    taurine (3 stars) found in 39% of pet food products analyzed
    Standard source, necessary for cats who do not manufacture taurine on their own, helps regulate nervous system, thyroid and promotes cardiovascular health. Some benefit to dogs.

    barley (3 stars) found in 3% of pet food products analyzed
    Excellent source of nutrients, great grain for pets, but not "whole ground." Can be of any quality.

    canthaxanthin (3 stars) found in 1% of pet food products analyzed
    A pink colorants from mushrooms, Crustaceans, fish.

    sweet potatoes (3 stars) found in 3% of pet food products analyzed
    Good alternative to regular potatoes provides carbohydrates for energy, nutrients, less sugar than Beets.

    cheese powder (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    sunflower oil (preserved with mixed tocopherol) (3 stars) found in 10% of pet food products analyzed
    Gimmicky, cheap source of fat for energy, healthy coat, naturally preserved.

    tomato flakes (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    ground flax seed (3 stars) found in 3% of pet food products analyzed
    Is not "whole" ground, just flour that might be lacking in fatty acids.

    carrot powder (3 stars) found in 1% of pet food products analyzed
    Cheap source of carrot fiber.

    ginger (3 stars) found in 1% of pet food products analyzed
    Aids digestion if listed high on label, if not, it's a gimmick.

    spirulina (3 stars) found in 3% of pet food products analyzed
    Gimmicky ingredient, not enough to help unless listed high up on label.

    Spinach (3 stars) found in 2% of pet food products analyzed
    Usually a gimmick, unless listed high up on the label.

    spear mint (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    preserved with mixed tocopherol and Citric acid (3 stars) found in 5% of pet food products analyzed
    Natural Vitamin E and Vitamin C preservatives.

    Soybean oil (3 stars) found in 5% of pet food products analyzed
    Source of fat for energy, healthy coat. Dogs do fine.

    deboned lamb (3 stars) found in 1% of pet food products analyzed
    Lamb meat is filled with water, less protein, deboned misleading as to higher quality.

    Soybean meal (3 stars) found in 13% of pet food products analyzed
    Dogs can not digest Soybeans, can bloat is used. Good source of protein and fiber for cats.

    Carmine (3 stars) found in 1% of pet food products analyzed
    A Crimson pigment made from insects.

    Bifidobacterium longum (3 stars) found in 3% of pet food products analyzed
    Probiotic gimmicky to aid digestion, not enough to help and can not stand up to heat processing.

    vitamin B12 supplement (3 stars) found in 86% of pet food products analyzed
    Standard source, involved in immune response.

    beef (natural source of glucosamine) (3 stars) found in 1% of pet food products analyzed
    Gimmicky, not enough available to be therapeutically beneficial, plus it's full of water weight, it gets listed high on the label but Robs dry food or meat protein, can in fine food.

    vitamin B-12 (3 stars) found in 2% of pet food products analyzed
    Standard source, involved in immune function.

    vitamin A supplement (3 stars) found in 54% of pet food products analyzed
    Standard source of A, vital to immune function, eyes and develops strong bones, lower risk to cancer.

    vitamin A acetate (3 stars) found in 27% of pet food products analyzed
    Standard source, needed for immune function.

    vitamin A (3 stars) found in 1% of pet food products analyzed
    Standard supplement needed for a strong immune system.

    vitamin E (3 stars) found in 95% of pet food products analyzed
    Antioxidant used as food preservative.

    beef flavor (3 stars) found in 1% of pet food products analyzed
    Usually a broth to improve palatability.

    beef liver (3 stars) found in 13% of pet food products analyzed
    Source of iron and flavor, too much beef liver can become toxic to the body - avoid it in dry foods, safe foods can as secondary, flavor ingredient.

    veal (3 stars) found in 1% of pet food products analyzed
    Alternative to standard beef.

    Calcium Pantothenate (3 stars) found in 60% of pet food products analyzed
    Standard source of a B-complex vitamin B5, supports Adrenal activity.

    glucosamine hydrochloride (3 stars) found in 10% of pet food products analyzed
    Gimmicky, not enough can be available to be effective, often listed low on the ingredient label as token. Cooking may effect it's potency.

    calcium iodate (3 stars) found in 41% of pet food products analyzed
    Source of iodine, promotes strong bones, teeth, cardiovascular health and skeletal strength.

    Bifidobacterium pseudolongum (3 stars) found in 1% of pet food products analyzed
    Probiotic gimmicky.

    tuna meal (3 stars) found in 1% of pet food products analyzed
    A source of protein but lower in fatty acids.

    tricalcium phosphate (3 stars) found in 13% of pet food products analyzed
    Anti-caking agent, emulsifier and dietary supplement or Phosphorous needed for body's alkaline / acid balance.

    Bifidobacterium thermophilum (3 stars) found in 3% of pet food products analyzed
    Probiotic gimmicky to aid digestion, not enough to help and can not stand up to heat processing.

    Water Cress and Spinach (3 stars) found in 1% of pet food products analyzed
    Gimmicky unless listed high on the label.

    biotin (3 stars) found in 96% of pet food products analyzed
    Standard source to promote healthy skin and coat.

    blueberries (3 stars) found in 2% of pet food products analyzed
    Gimmicky, not used enough for benefit to eyes.

    glucosamine (3 stars) found in 3% of pet food products analyzed
    Gimmicky, not enough can be available to be effective, often listed low on the ingredient label as token. Cooking may effect it's potency.

    Basil (3 stars) found in 2% of pet food products analyzed
    Gimmicky.

    calcium carbonate (3 stars) found in 40% of pet food products analyzed
    Standard source of calcium, promotes strong bones, teeth, cardiovascular health and skeletal strength, used as a buffer to Acidic foods.

    Celery (3 stars) found in 1% of pet food products analyzed
    Gimmick.

    water cress (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    whole eggs (3 stars) found in 1% of pet food products analyzed
    Good source of protein, but includes shell which is not well digested.

    whey (3 stars) found in 1% of pet food products analyzed
    Milk protein, indicates a cheaper food low in meat protein.

    soya oil (3 stars) found in 1% of pet food products analyzed
    Soya is "Soybean," why hide the fact? It is not the best oil for fatty acids and a cheaper one to use than other vegetable oils like canola.

    clove bud oil (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    riboflavin supplement (3 stars) found in 1% of pet food products analyzed
    Vitamin B-2 needed for rich red blood cell production.

    riboflavin (source of vitamin B2) (3 stars) found in 92% of pet food products analyzed
    Standard source, necessary to energy production, fat and carbohydrate metabolism.

    red peppers (3 stars) found in 1% of pet food products analyzed
    Gimmicky.

    copper sulfate (3 stars) found in 76% of pet food products analyzed
    Standard source, aids in bone formation, iron absorption and protein metabolism.

    ground whole grain wheat (3 stars) found in 1% of pet food products analyzed
    Whole ground is more nutritious, good source of protein, fiber but "grain" indicates feed-grade.

    whole cranberries (3 stars) found in 1% of pet food products analyzed
    Gimmicky, not enough can be used for therapeutic benefit.

    vitamin D-3 (3 stars) found in 84% of pet food products analyzed
    Standard source, aids calcium and phosphorous in building bones and teeth.

    pyridoxine hydrochloride (source of vitamin B6) (3 stars) found in 80% of pet food products analyzed
    Standard source, immune stimulant, major factor in protein metabolism and red blood cell production.

    corn oil (3 stars) found in 3% of pet food products analyzed
    Source of vegetable fat.

    Note: "Gimmick" or "Gimmicky" means this ingredient is listed on the label in order to hype the product to human buyers, but is usually not present in large enough quantities to be effective in any meaningful way.


    Additional notes
    The comments on pet food ingredients listed here are the opinion of Dr. Lisa Newman and are based on over 20 years of clinical experience in nutritional therapies for pets. Dr. Newman's line of pet products includes premium holistic food, herbal supplements, and nutritional supplements. Dr. Newman's website is Welcome to Azmira and her products are carried in natural health stores and can be ordered directly from her website. User success stories about pet health recovery using Azmira products can be viewed at Azmira Stories

    Both Mike Adams and NaturalNews fully endorse Dr. Newman's line of holistic pet products. No money exchanged hands in the creation of this report. Both Dr. Newman and Mike Adams volunteered their time and expertise to create and share this information with the public. Both believe that animals deserve superior nutrition and that just as with humans, nearly all diseases emerging in pets today can be easily and effectively prevented through nutritional therapies that include superior food and nutritional supplements (along with plenty of exercise, fresh water and sunshine for your pets!).

    Please support Dr. Lisa Newman's ongoing nutritional education efforts by considering her line of pet food products at Welcome to Azmira

    Please also consider supporting the Consumer Wellness Center with a donation at:
    http://www.consumerwellness.org/Sponsor...
    Attached Thumbnails Attached Thumbnails Pet Foods Ingredients Revealed-petfoodingredientsrevealed250-jpg  
    “How is freedom measured, in individuals as in nations? By the resistance which has to be overcome, by the effort it costs to stay aloft. One would have to seek the highest type of free man where the greatest resistance is constantly being overcome: five steps from tyranny, near the threshold of the danger of servitude.”

    Friedrich Nietzsche

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