Jackson West
NBC News
Tuesday, February 9, 2010

Audi’s “Green Police” Super Bowl ad was clearly out to mock environmentalist fervor — and it hit close to home in greener-than-thou San Francisco.

One moment in particular resonated with San Franciscans:*A man standing at a sink prepares to dump a rind in his sink’s disposal unit — an act ostensibly banned by San Francisco’s new composting mandate, one of Mayor Gavin Newsom’s many green initiatives.

The locally conceived was enough to get Newsom, who has pushed for the type of recycling and composting mandates that give the spot its believably authoritarian edge, was moved to tweet, “Ok .. That “green police” Audi commercial hits home.

If Venables Bell really wanted to twist the knife, though, wouldn’t they point out that an Audi designed for ultra-low sulfur diesel fuel would probably emit less pollution than the city-owned hybrid SUV Newsom is currently being driven around in?

Full story here.