Tom Nelson
March 25, 2010

Note from Profero, a unique, global marketing agency

A small group of dedicated people coming from a diverse range of positions and perspectives but working together as a loose federation held together by shared values and beliefs succeeded in accomplishing the most impressive PR coup of the 21st century.

The climate change sceptics did this by significantly influencing public perception of anthropogenic global warming by single-mindedly applying concerted and consistent pressure at critical junctures in the media ecology here in the UK and abroad.