Katy Perry’s ‘Part of Me’: Using Music Videos to Recruit New Soldiers

100th Monkey

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By VC
March 26th, 2012

In her music video ‘Part of Me’, Katy Perry ditches her wigs and latex dresses to put on a Marines uniform. While some might find this style change “refreshing”, the video for ‘Part of Me’ has a very specific agenda: To entice young people to enlist in the military. We’ll look at how ‘Part of Me’ is a three-minute long advertisement to recruit new soldiers for the U.S. military.

http://vigilantcitizen.com/musicbusi...-new-soldiers/
 
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