Disease created by TV talk
Monday, August 31, 2009
Hype of Diseases threatens health in the Netherlands. Pills Manufacturers knocking over all clever marketing tricks, using television commercials, the attacks on innocent to serious diseases and harass the meantime GPs with advertising for drugs against the disease.
Good chance that the doctor prescribes drugs for the patients, patients are concerned, the purpose for which the pharmaceutical industry have achieved. The program TROS Radar dives tonight at the start of the new television season in this form of advertising symptom. Erectile disorder, lime nails, prostate problems are just a few examples of diseases that the public be talking about.
Compare Hertsenberg Antoinette: "The lines between objective information about diseases and advertising shoot are falling far short. Radar shows how the pharmaceutical industry in the Netherlands to consumers are trying to create more patients."
Consumers Section took an acid test by itself an ailment in the market , complete with research, a professional website and a solid PR campaign. Hertsenberg: "We have to wind bombed disease. It was amazing to see how easy and uncritical media zeroes in on the news about our health. Radio interviews, newspaper articles and magazines refer to the website, which attracted 4000 visitors in one week. There was a television drama storylines prepared to adapt to the disease flatulence. GPs were the leaflets in the waiting rooms. We made the campaign with a budget of 20,000 euros, the pharmaceutical industry has millions at its disposal. "
Source: Nieuws, Foto's en Video's