Ventura?s Conspiracy Theory Delivers 1.6 Million Viewers, truTV’s Biggest Audience Ev
TV by the Numbers
December 3, 2009
In a year that has seen
truTV reach new heights in popularity,the networkscored another triumph Wednesday night with the premiere of its original series
CONSPIRACY THEORY WITH JESSE VENTURA.* The premiere episodewas watched by
1.6 million viewers, truTV’s biggest audience ever for a new series launch.
“CONSPIRACY THEORY is the latest success story in a year that is well on its way to being truTV’s best ever,” said Marc Juris, executive vice president and general manager of truTV/IN SESSION.* “We couldn’t be more thrilled with the success of this show, and we’re very happy to be working with Jesse Ventura.”
CONSPIRACY THEORY Ratings Highlights:
• CONSPIRACY THEORY WITH JESSE VENTURA premiered with 1,635,000 viewers, truTV’s biggest audience ever for a new series launch.
• The premiere episode also scored truTV’s biggest deliveries of men 18-34 (206,000); men 18-49 (494,000); men 25-54 (532,000); and adults 25-54 (812,000) for a 2009 series launch.
• Additional deliveries for the premiere include 341,000 adults 18-34 and 767,000 adults 18-49.
• CONSPIRACY THEORY scored tremendous growth compared to the same time period last year, with total viewers up 82%, adults 18-34 up 33%, adults 18-49 up 66%, adults 25-54 up 67%, men 18-34 up 84%, men 18-49 up 74% and men 25-54 up 77%.
• The premiere also garnered extraordinary growth when compared to the same timeslot during the four previous weeks, with total viewers up 80%, adults 18-34 up 53%, adults 18-49 up 58%, adults 25-54 up 62%, men 18-34 up 53%, men 18-49 up 74% and men 25-54 up 83%.
truTV is television’s destination for real-life stories told from an exciting and dramatic first-person perspective.* Currently seen in 91 million U.S. households, the 17-year-old network is enjoying its best deliveries ever in key demographics. *truTV features high-stakes, action-packed originals that give viewers access to places and situations they can’t normally experience.* truTV’s primetime fan favorites include the original series
Conspiracy Theory with Jesse Ventura,
Black Gold,
Operation Repo,
The Smoking Gun Presents… and
Forensic Files.* During the daytime, the channel features expert trial coverage under the name IN SESSION.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.
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