Interesting debate....I can see both sides though. On one hand, it would definitely promote breast feeding, and also may lower the price of formula with a prescription plan. Formula is just downright expensive and it goes fast. On the other hand, there are many women out there that have too many medical problems, and cannot breast freed whether it be they are not producing enough milk to an array of other other problems. What happens if a lady has been breastfeeding then suddenly can't, and her baby is screaming at 3 a.m., and she has no way of running to the store to get formula because she has no prescription for it?